Podcast
learning app
UI/UX
Case Study

About

ScaleUp is a Podcast App which is new in the market and wants to provide the best Podcast listening experience to their users. They provide many podcasters and so many topics that will ScaleUp user’s knowledge.

Product Goal:

Build applications to provide great and simple podcast, which can ScaleUp people’s knowledge on any topic, listeners can listen to podcasts wherever and whenever they want.

The Problem:

There are many Podcast Streaming Applications available but they have a very confusing UI and too many annoying ads.

Design Process:

User Persona

Name: Regina

About:

  • college student 
  • 21 YO
  • Single
  • curious about new things
  • traveling by public transportation

Behavior:

Students of UPH university who are passionate about design, like to listen to the stories of people around them and always learn new things from anyone

Need & goal:

Wants to know a lot of new things especially what she like: design, he wants to know tips and tricks about design and wants to be able to get new knowledge at any time, even when he is on public transportation.

Name: Martin

About:

  • start-up employees
  • 27 YO
  • Single
  • curious about new things
  • Like to listenig music

Behavior:

middle level startup employees who want to always scaleup his knowledge and learn new things from people around him.

Need & goal:

wants to increase his knowledge wherever and whenever, he wants to get new insights from experts.

Competitive Analys

To understand our competition and landscape better, I conducted a competitive analysis with a few competitor apps that available in Indonesia. I found that most of the apps have confusing UI and a lot of disturbing ads. Some apps doesn’t provide download feature.

Information Architecture

Solution:

After knowing the problems faced by users, I think of solutions that can make users more comfortable and can still provide income for the company. Disturbing advertisements are annoying, but they provide revenue for companies and podcast broadcasters.

Therefore, in this ScaleUp Podcast Application, when the user has contributed to the channel that they likes, automatically the annoying ads will not be displayed/played again. of course it’s not only the features of this application, but I also added several features that can make this application more usable and provide benefits for the user.

Wireframe Design

Visual Design

Typography

Coolvetica

Compressed Regular

Condencsed Regular

Regular

Bai Jamjuree

Italic

Regular

Bold

Colours

Thank You!

Podcast
learning app
UI/UX
Case Study

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